COMMERCE

Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial material without cost to the sponsor in the press, on radio or television ...

Sales promotion can be defined as any activity that is used to stimulate sales of a product. It is a special promotion technique designed to encourage brand patronage. Sales promotion ...

Personal selling involves the direct personal contact of sellers with the potential buyers with view to making sales. It can also be referred to as the face-to-face meeting of the ...

Promotion mix deals with the communication aspect. The purpose is to make the goods and services known to prospective customers, i.e ., creation of awareness. It stimulates market interest in ...

Packaging involves the development of a container and a graphic design for a product. A package can be a vital part of a product. It can make the product more ...

Liquidation is the process of winding up or bringing a company to an end, i.e ., the coming to an end of a limited liability company. It can also be ...

Merger is the coming together or amalgamation of two or more firms to form one new company. The old firm will lose its identity and the new company will emerge ...

A company can be defined as a legal person or entity created by the association of a number of people in accordance with the law for the purpose of a ...

MEANING OF COMMERCIAL DOCUMENTS Commercial documents are official papers which facilitate the act of buying and selling of goods. All business transactions must be backed by relevant documents in order ...

Water transport is the means of conveying goods and people from one place to another through the rivers, seas or oceans by ships, canoes etc. This facilitates international trade between ...