MARKETING | DON STEVE BLOG
March 28, 2024

MARKETING

TRANSPORTATION

TRANSPORTATION

Transportation has to do with the movement of products from a source such as a plant, factory, or workshop to a destination such as a warehouse, customer, or retail store ...
DISTRIBUTION

DISTRIBUTION

Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from ...
MERCHANDISING

MERCHANDISING

Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and promoting particular goods. Merchandising is a branch of marketing theory and practice concerned ...
PROMOTION

PROMOTION

Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or ...
ADVERTISING

ADVERTISING

Advertising is any form of non- personal communication through the mass media that is paid for by an identified sponsor. It is a kind of media used to inform people ...
PRICING

PRICING

Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which ...
MARKETING PLANNING PROCESS AND RESEARCH

MARKETING PLANNING PROCESS AND RESEARCH

A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your product and/or service and persuade them to buy the product ...
CONSUMER AND ORGANIZATIONAL BEHAVIOUR

CONSUMER AND ORGANIZATIONAL BEHAVIOUR

Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and ...
MARKET

MARKET

A market is simply a combination of buyers and sellers. These two groups can meet in a physical place (a shop, for example) or can meet across miles, aided by ...
MARKETING ACTIVITIES

MARKETING ACTIVITIES

Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ways that companies, government entities, nonprofit organizations and cities communicate ...