MARKETING

ADVERTISING

ADVERTISING

Advertising is any form of non- personal communication through the mass media that is paid for by an identified sponsor ...
PRICING

PRICING

Price is the sum or amount of money at which a thing is valued, or the value which a seller ...
MARKETING PLANNING PROCESS AND RESEARCH

MARKETING PLANNING PROCESS AND RESEARCH

A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your ...
CONSUMER AND ORGANIZATIONAL BEHAVIOUR

CONSUMER AND ORGANIZATIONAL BEHAVIOUR

Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure, use, and dispose ...
MARKET

MARKET

A market is simply a combination of buyers and sellers. These two groups can meet in a physical place (a ...
MARKETING ACTIVITIES

MARKETING ACTIVITIES

Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ...
MARKETING MIX

MARKETING MIX

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the ...
PRODUCT

PRODUCT

MEANING OF PRODUCT In marketing, a product is anything that can be offered to a market that might satisfy a ...
MARKETING CONCEPTS

MARKETING CONCEPTS

Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities ...
INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING

Marketing, can be defined as the process communicating the value of a product or service to customers. Marketing is also ...
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