PROMOTION
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or services. Promotion is no longer enough for a business to…
COMMUNICATION IN NIGERIA
Communication is the process of exchanging or transmission of meaningful information, feelings, opinions and ideas from one person to another or from one place to another. It is a two-way process which involves sending and receiving of messages. Communication has…
Study Guide
