• MARKETING OF AGRICULTURAL PRODUCE
    AGRICULTURAL SCIENCE

    MARKETING OF AGRICULTURAL PRODUCE

    Agricultural marketing are the activities involved in the flow of goods and services from the producers (farmers) to the final consumers. In other words, agricultural marketing involves all the activities required to move farm produce from the producers (farmers) to the final consumers. Marketing also includes the selling of farm input to farmers or purchasing of farm input, e.g. seeds, fertilizers and disposal of agricultural produce to the final consumers or users.   IMPORTANCE OF AGRICULTURAL MARKETING Marketing helps to make products available throughout the year. It creates employment opportunities for many people. It locates where there are surpluses of produce and brings them to where there are shortages. Export…

  • PRODUCT
    MARKETING

    PRODUCT

    MEANING OF PRODUCT In marketing, a product is anything that can be offered to a market that might satisfy a want or need. A product is good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase. For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth. When a product is bought, the buyer is not only buying the product…

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