• DISTRIBUTION
    MARKETING

    DISTRIBUTION

    Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from the source through a distribution channel, right up to the final customer.   TYPES OF DISTRIBUTION Three types of distribution can be used to make product available to consumers: (1) intensive distribution, (2) selective distribution and (3) exclusive distribution. Intensive distribution: In intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film, and cigarettes where the primary factor influencing…

  • MARKETING ACTIVITIES
    MARKETING

    MARKETING ACTIVITIES

    Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ways that companies, government entities, nonprofit organizations and cities communicate the intended message. Marketing activities are the actions that ultimately sell every product and service, as well as every organizational agenda. The following are the actions taken by the organization before marketing: Mobilisation of workforce: Mobilization is “the process of forming crowds, groups, associations, and organizations for the pursuit of collective goals” Organizations do not “spontaneously emerge” but require the mobilization of workforce. For effective marketing activities, workforce needs to be mobilized. In a world that is going global, the…

  • PATTERN OF WORLD POPULATION DISTRIBUTION
    HUMAN GEOGRAPHY

    PATTERN OF WORLD POPULATION DISTRIBUTION

    Pattern of world population distribution is grouped into three. These are: The very densely populated parts of the world. The moderately populated parts of the world. The very sparsely populated parts of the world.   THE VERY DENSELY POPULATED PARTS OF THE WORLD Industrial North-West Europe: This includes countries like Great Britain, France, Germany, Denmark, Belgium, etc. These areas are highly industrialized due to the presence of coal and iron. Industrial North-Eastern U.S.A: This is the great industrial belt of the United States and Canada stretching from the shore of the Great Lakes of Pittsburgh to New York which is very rich in coal and iron. Agricultural Monsoon Asia: This…

  • POPULATION DISTRIBUTION
    HUMAN GEOGRAPHY

    POPULATION DISTRIBUTION

    Population distribution means the pattern of where people live. World population distribution is uneven. Population distribution is perhaps the most essential of all geographic expressions, because the ways in which people have organized themselves in space at any given time represent the sum of all of the advances they have made to their overall geographical area. Population distribution can also describe how people are arranged according to different variables such as age, sex, religion, or race. There are three basic patterns of population distribution: they can equally-spaced apart (uniform dispersion), randomly spread out with no predictable pattern (random dispersion), or bunched in groups (clumped dispersion). Population Density Population density is…

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