• MARKET SEGMENTATION
    MARKETING

    MARKET SEGMENTATION

    Perhaps the most important marketing decision a firm makes is the selection of one or more market segments on which to focus. A market segment is a portion of larger market whose needs differ somewhat from the larger market. Since…

  • INSURANCE MARKET
    INSURANCE

    INSURANCE MARKET

    The market is a place of business interaction between producers, sellers and consumers for the exchange of goods and services. It takes the form of shop , office, street market, etc. Insurance market refers to the facilities that are available…

  • TYPES OF MARKET
    COMMERCE

    TYPES OF MARKET

    Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and accomplish the company’s objectives. It encompasses all activities aimed at…

  • MARKET RESEARCH AND MARKETING CONCEPT
    COMMERCE

    MARKET RESEARCH AND MARKETING CONCEPT

    MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist it in expanding its output and the marketing of its product. It is the systematic and objective search for and the analysis of…

  • STOCK EXCHANGE AND SECOND TIER SECURITIES MARKET
    COMMERCE

    STOCK EXCHANGE AND SECOND TIER SECURITIES MARKET

    MEANING OF STOCK EXCHANGE Stock exchange market is a highly organised market where investors can buy and sell existing securities like shares, stocks, debentures, gilt edge etc. This is a market where those who are interested in purchase of securities…

  • SUPER MARKET AND HYPERMARKET
    COMMERCE

    SUPER MARKET AND HYPERMARKET

    Super Market A super market is a large retailing business unit selling mainly food and household items on the basis of high turnover, wide variety and assortment, self-services with much emphasis on merchandise appeal. In order to stimulate store traffic,…

  • MONEY MARKET
    ECONOMICS

    MONEY MARKET

    Money market can be defined as a market for short-term loan. The market consists of institutions or individuals who either have money to lend or wish to borrow on a short-term basis.   Instruments used in the money market Treasury…

  • ORGANIZING FOR INTERNATIONAL MARKETING
    MARKETING

    ORGANIZING FOR INTERNATIONAL MARKETING

    KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company, but it also entails risk. Any entrepreneur looking forward to expand into foreign markets must first gather information, prepare an export plan and…

  • LABOUR MARKET
    ECONOMICS

    LABOUR MARKET

    Labour can be defined as all human efforts of any kind, either skilled or unskilled, mental or manual, directed towards the production of goods and services. Market on the other hand is defined as a place or any means of…

  • MARKET
    MARKETING

    MARKET

    A market is simply a combination of buyers and sellers. These two groups can meet in a physical place (a shop, for example) or can meet across miles, aided by telecommunications (increasingly, the internet). They meet to buy and sell…

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