• MASS MEDIA
    GOVERNMENT

    MASS MEDIA

    It is the totality of means of communication within a society, state, etc ., such as television, Film production, radio, newspaper, magazine and internet including news-letter in which messages, news and information get across the population, government and it’s agencies. Mass media also stands as a means of entertaining, informing and instructing in a pleasurable manner.   ROLES OF MASS MEDIA IN THE DAY TO DAY RUNNING OF GOVERNMENT It disseminates information: The Mass media informs the people about the activities of political parties, their programme and preparations towards any political election in the country. Education: The mass media educates the populace on government activities. For example, in the areas…

  • ADVERTISING
    MARKETING

    ADVERTISING

    Advertising is any form of non- personal communication through the mass media that is paid for by an identified sponsor. It is a kind of media used to inform people about an idea, product, or service. Advertising can also be defined as “any form of paid non-personal presentation of ideas, goods or services for the purpose of inducing people to buy.” Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. The message which is presented or disseminated is called advertisement.…

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