• MERCHANDISING
    MARKETING

    MERCHANDISING

    Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and promoting particular goods. Merchandising is a branch of marketing theory and practice concerned with maximizing product sales by designing, packaging, pricing, and displaying goods in a way that stimulates higher sales volume. Merchandiser is a person who interacts with the buyer and seller, and also puts efforts into proper relation between buying offices/ buying agents/ agency and seller/ exporter in terms of executing an order. The underlying assumption in merchandising is that consumers may have a general need for (or interest in) a certain class of product,and it is the merchandiser’s task to…

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