• STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS
    MARKETING

    STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS

    A primary product is the least-processed form of a biological material that humans harvest for use. There is a difference between the raw product, which is all the biomass produced in a given area, and the primary product, which is the biological material humans will harvest and use. For example, a fallen tree is a raw product that, when stripped of its leaves and bark, results in the primary product of round wood. Primary products are then processed to produce secondary products like wood pulp and paper. Other examples of primary products are potatoes, cereals, cotton, and types of forage. Examples of secondary products are kWh of electricity, bread, clothes,…

  • DISTRIBUTION
    MARKETING

    DISTRIBUTION

    Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from the source through a distribution channel, right up to the final customer.   TYPES OF DISTRIBUTION Three types of distribution can be used to make product available to consumers: (1) intensive distribution, (2) selective distribution and (3) exclusive distribution. Intensive distribution: In intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film, and cigarettes where the primary factor influencing…

  • MERCHANDISING
    MARKETING

    MERCHANDISING

    Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and promoting particular goods. Merchandising is a branch of marketing theory and practice concerned with maximizing product sales by designing, packaging, pricing, and displaying goods in a way that stimulates higher sales volume. Merchandiser is a person who interacts with the buyer and seller, and also puts efforts into proper relation between buying offices/ buying agents/ agency and seller/ exporter in terms of executing an order. The underlying assumption in merchandising is that consumers may have a general need for (or interest in) a certain class of product,and it is the merchandiser’s task to…

  • PRICING
    MARKETING

    PRICING

    Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which something is bought or sold, or offered for sale; equivalent in money or other means of exchange; current value or rate paid or demanded in the market or in barter; cost. Pricing is the method adopted by a firm to set its selling price.   PRICING STRATEGIES One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such…

  • MARKETING MIX
    MARKETING

    MARKETING MIX

    “Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.Marketing mix is often synonymous with the four Ps: price, product, promotion, and place. It simply means Putting the right product in the right place, at the right price, at the right time. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features for example, it must look good and work well. The price must be right. Consumer will need to buy in large number to produce a healthy profit.…

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