PUBLICITY, PUBLIC RELATIONS AND PRODUCT DIFFERENTIATION
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial material without cost to the sponsor in the press, on radio or television etc. Large departmental stores use publicity for fashion related lines.…
PUBLIC RELATIONS AND CUSTOMER SERVICES
MEANING OF PUBLIC RELATIONS The British Institute of Public Relations defines public relations as: “a planned and sustained effort to establish and maintain mutual understanding between an organisation and the public.” Public relations is the maintenance of a favourable relationship…
INTERPERSONAL RELATIONS
Meaning of Interpersonal Relationships Interpersonal relationships are the mutual, reciprocal relationships or relatedness between and among people in the community. It is an association between two or more people that may range from fleeting to enduring. It may be based…
SOCIAL, POLITICAL AND ECONOMIC FACTORS THAT LED TO THE FALL OF MALI EMPIRE
Social factors: Despite its acclaimed greatness, Mali Empire declined. Internal disputes resulted to wars within the empire. The declaration of war by the Bamana of Djenne weakened the empire. The empire encountered external attacks which led to the capture of…
SONGHAI’S RELATIONS WITH HER NEIGHBOURS
Songhai Empire was a very important empire that commanded the respect of her neighbours. When the empire was established, it fought wars of conquest against small kingdoms and made them part of the empire. The Songhai Empire’s army was so…
RELATIONS BETWEEN IGBO AND THE NIGER DELTA STATES
The non-centralised states of the Igbos of the South-eastern Nigeria interacted actively with close and distant neighbours like the Igala, Bini and Ijo. Some Igbo communities such as Nri and the Arochukwu had more influence and interactions outside their areas.…
RELATIONS BETWEEN THE KANEM-BORNO AND THE HAUSA STATES
The people of Hausaland shared a lot of relationships and interactions with the Kanem-Borno in the Lake Chad region of the north eastern Nigeria. Kanem-Borno is made up of the Kanuri speaking people. The Hausa states included the seven states…
RELATIONS BETWEEN IFE AND BENIN
The people of Ife and Benin shared a lot of similarities. It was believed that the two groups had some ancestral connections. Traditions of origin indicate that the ancestor of the Yoruba came from Benin and migrated to Ile-Ife. Most…