• THE CIVIL SERVICE
    GOVERNMENT

    THE CIVIL SERVICE

    The civil service is a body or department in the executive arm of government. It has the duty of assisting the executive in the planning and implementation of government policies. The civil service is divided into departments called ministries. For example, Ministry of Education, Ministry of Information, Ministry of Finance, etc. The political head and chief executive of a ministry is either a minister or a commissioner. The Director-General (Permanent Secretary) is the administrative head and the Accounting Officer of a ministry. Public Corporations, the Police, Armed Forces, etc, are not part of the civil service but public service. The civil service is different from the public service in terms…

  • MARKETING OF SERVICES
    MARKETING

    MARKETING OF SERVICES

    As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling a car, writing a cheque or sending clothes to the dry-cleaners are all examples of service consumption at the individual level. Unfortunately, customers are not always happy with the quality and value of the services they receive. People complain about late deliveries, rude or incompetent personnel, inconvenient service hours, poor performance, needless complicated procedures and a host of other problems. They grumble about the difficulty of finding sales assistants to help them in shops, express frustration about mistakes on their…

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