INTRODUCTION TO BUSINESS MANAGEMENT
MEANING OF BUSINESS Business can be defined as the sum total of all economic activities which people engage in to create, procure or provide desired goods and services to the consumers in proper quantities at suitable times and at satisfactory…
PUBLIC RELATIONS AND CUSTOMER SERVICES
MEANING OF PUBLIC RELATIONS The British Institute of Public Relations defines public relations as: “a planned and sustained effort to establish and maintain mutual understanding between an organisation and the public.” Public relations is the maintenance of a favourable relationship…
MEANING OF ADVERTISING
Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, services and ideas. It is a branch of commerce which…
CONTRACT OF EMPLOYMENT AND GOVERNMENT REGULATION OF BUSINESS
THE EMPLOYER The employer is somebody or an institution that hires or provides work for another person called, employee for an agreed remuneration. The employer can hire anybody he pleases and relieve any of his employees of work if he…
Study Guide
