MARKETING ETHICS
For a marketer to effectively carry out his social responsibilities and develop the business environment, he is to adhere to certain moral issues in business decision making which are termed marketing ethics. The dangers...
Category: MARKETING
MARKETING ENVIRONMENT
A company’s marketing environment is made up of actors and forces that affect the company’s ability to develop and maintain successful transactions and relationships with its target customers. Various environmental forces influence an organization’s...
THE CONSUMER DECISION MAKING PROCESS
A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition, which occurs when the consumer perceives a need and becomes motivated to solve the problem. The problem...
BUYING MOTIVES
To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is, those factors that compel a consumer to buy a particular brand. This because they are aware that...
MARKET SEGMENTATION
Perhaps the most important marketing decision a firm makes is the selection of one or more market segments on which to focus. A market segment is a portion of larger market whose needs differ...
THE CONCEPT OF BRANDING
The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers...
MARKETING OF SERVICES
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling a car, writing a...
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge the gap between the manufacturer and the consumer by providing total marketing solutions to...
PLANNING FOR PERSONAL MARKETING OUTLET
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organization. Marketing helps organisations in creating value for better understanding of the...
APPLICATION OF ICT IN INTERNATIONAL MARKETING
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in the 21st century is conditioned by the deep social and cultural changes that we...
ORGANIZING FOR INTERNATIONAL MARKETING
KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company, but it also entails risk. Any entrepreneur looking forward to expand into foreign markets must first gather...
INTERNATIONAL MARKETING
At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. It is the total system of business activities designed to plan, price, promote and...
MARKETING OF MINERAL PRODUCTS
Mineral means a non-living substance that is formed by natural processes and is found on or under the surface of the ground. Mineral product means a product that is derived from a mineral or...
FACILITATORS
Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose sole or primary responsibility...
STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS
A primary product is the least-processed form of a biological material that humans harvest for use. There is a difference between the raw product, which is all the biomass produced in a given area,...
WAREHOUSING
We need different types of goods in our day-to-day life. We may buy some of these items in bulk and store them in our house. Similarly, businessmen also need a variety of goods for...
TRANSPORTATION
Transportation has to do with the movement of products from a source such as a plant, factory, or workshop to a destination such as a warehouse, customer, or retail store. Transportation may take place...
DISTRIBUTION
Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from the source through a...
MERCHANDISING
Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and promoting particular goods. Merchandising is a branch of marketing theory and practice concerned with maximizing product sales...
PROMOTION
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or services. Promotion is no...
ADVERTISING
Advertising is any form of non- personal communication through the mass media that is paid for by an identified sponsor. It is a kind of media used to inform people about an idea, product,...
PRICING
Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which something is bought or...
MARKETING PLANNING PROCESS AND RESEARCH
A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your product and/or service and persuade them to buy the product and/or services you offer....
CONSUMER AND ORGANIZATIONAL BEHAVIOUR
Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these...
MARKET
A market is simply a combination of buyers and sellers. These two groups can meet in a physical place (a shop, for example) or can meet across miles, aided by telecommunications (increasingly, the internet)....
MARKETING ACTIVITIES
Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ways that companies, government entities, nonprofit organizations and cities communicate the intended message. Marketing...
MARKETING MIX
“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.Marketing mix is often synonymous...
PRODUCT
MEANING OF PRODUCT In marketing, a product is anything that can be offered to a market that might satisfy a want or need. A product is good, idea, method, information, object or service created...
MARKETING CONCEPTS
Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities of an organisation because no organisation can survive without the continued patronage of its...
INTRODUCTION TO MARKETING
Marketing, can be defined as the process communicating the value of a product or service to customers. Marketing is also the process by which companies create customer interest in products or services. It is...