For a marketer to effectively carry out his social responsibilities and develop the business environment, he is...
MARKETING
A company’s marketing environment is made up of actors and forces that affect the company’s ability to...
A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition,...
To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is,...
Perhaps the most important marketing decision a firm makes is the selection of one or more market...
The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a...
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone,...
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet...
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing...
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by...
