MARKETING
THE CONCEPT OF BRANDING
The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Branding, like packaging, is the overt and tangible aspects of a product, and it distinguishes one manufacturer’s product from those of their competitors. In the crowded retail environment, it is branding that helps the product to stand out from the crowd. At the basic level of product, many consumers are unable to distinguish between competing products within the same category. It is branding that is used to offer…
MARKETING OF SERVICES
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling a car, writing a cheque or sending clothes to the dry-cleaners are all examples of service consumption at the individual level. Unfortunately, customers are not always happy with the quality and value of the services they receive. People complain about late deliveries, rude or incompetent personnel, inconvenient service hours, poor performance, needless complicated procedures and a host of other problems. They grumble about the difficulty of finding sales assistants to help them in shops, express frustration about mistakes on their…
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge the gap between the manufacturer and the consumer by providing total marketing solutions to their clients. They purchase goods from manufacturers or producers such as manufacturers of beverages, dairy and eggs, food additives and chemicals, grains and cereals, meat, poultry and seafood, fruits, nuts, and vegetables, cosmetics, makeup and perfumes, underwears, tooth brush and tooth paste, photo printing machines, t-shirt, trousers, fabrics, cigarette and cigar, detergent, toilet soap, tooth paste, medicated soap, etc and supply them to the retailer or the final consumer. SELLING AND BARGAINING SKILLS Bargaining is…
PLANNING FOR PERSONAL MARKETING OUTLET
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organization. Marketing helps organisations in creating value for better understanding of the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the organisation’s branding strategy. Marketing outlet is responsible for making sure that businesses and service providers receive the exposure they need to attract clients, among other things. A marketing agency helps companies to create and release advertisements. SOURCES OF FUND Often the hardest part of starting a business is raising…
APPLICATION OF ICT IN INTERNATIONAL MARKETING
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in the 21st century is conditioned by the deep social and cultural changes that we are going through at the end of this century. It is also greatly impacted by the significant alterations of today’s business practices. In a world where change is constant and is also happening at a quickening pace, it seems fundamental to us that Marketing be placed within the big picture of strategic management. The vision for the future of the firm is central to this approach. Information and communication technologies (ICTs) is considered important for creating…