THE CONCEPT OF BRANDING
The American Marketing Association defines a brand as a name, term, sign, symbol, or design,…
MARKETING
MARKETING OF SERVICES
As consumers, we use services every day. Turning on a light, watching TV, talking on…
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES
Marketing business is all about purchasing goods from manufacturer and making them available to consumers….
PLANNING FOR PERSONAL MARKETING OUTLET
Marketing is critical for organic growth of a business and its central role is creating,…
APPLICATION OF ICT IN INTERNATIONAL MARKETING
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is…
ORGANIZING FOR INTERNATIONAL MARKETING
KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow…