CAPITAL
MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the…
COMMERCE
BASIC CONCEPTS OF ADVERTISING
Advertising can be defined as any paid form of non-personal communication which is directed to…
TYPES OF MARKET
Marketing consists of the performance of business activities that direct the flow of goods and…
MARKET RESEARCH AND MARKETING CONCEPT
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order…
ELEMENTS OF MARKETING MIX
Marketing mix is a collection of controllable factors that can be used to influence the…
PRODUCT MIX
A product may be defined as a bundle of physical and psychological satisfaction that a…
PRICE MIX
Price is the money consideration for goods and services, i.e ., the exchange value, whereas…
PLACE MIX
Place mix is concerned with the distribution of goods and services to the consumers at…
PUBLICITY, PUBLIC RELATIONS AND PRODUCT DIFFERENTIATION
Publicity Publicity may be defined as news about products or companies, appearing in the form…
SALES PROMOTION
Sales promotion can be defined as any activity that is used to stimulate sales of…
PERSONAL SELLING
Personal selling involves the direct personal contact of sellers with the potential buyers with view…
DEFINITION OF PROMOTION MIX
Promotion mix deals with the communication aspect. The purpose is to make the goods and…
PACKAGING
Packaging involves the development of a container and a graphic design for a product. A…
LIQUIDATION OR WINDING UP
Liquidation is the process of winding up or bringing a company to an end, i.e…
MERGER
Merger is the coming together or amalgamation of two or more firms to form one…
DEFINITION OF A COMPANY
A company can be defined as a legal person or entity created by the association…
DOCUMENTS IN BUYING AND SELLING OF GOODS
MEANING OF COMMERCIAL DOCUMENTS Commercial documents are official papers which facilitate the act of buying…
WATER TRANSPORT
Water transport is the means of conveying goods and people from one place to another…
TRANSPORT BY AIR
Transport by air is the system of moving goods and passengers through the air by…
TRANSPORT BY PIPELINE
Transport by pipeline is a system of transporting gasses and liquid products from one place…
TRANSPORT BY LAND
Transport by land is the means of conveying goods and passengers from one place to…
MEANING OF TRANSPORTATION
Transportation is one of the aids to trade. It is the process of conveying goods…
THE PROVISIONS IN THE PARTNERSHIP DEEDS
A partnership business may be established without any formality although the partners have certain unavoidable…
DISSOLUTION OF PARTNERSHIP
Dissolution of partnership is the coming to an end of a partnership agreement. It is…
MEANING OF BANK
Bank is a commercial institution which performs various financial activities, e.g. accepting and handling of…
CREDIT UNIONS AND THRIFT SOCIETIES
Credit unions and thrift societies may be referred to as the coming together of a…
UNDERWRITING AND REINSURANCE
Underwriting: This is the process whereby a merchant of insurance company undertakes to cover, underwrite…
FIRE INSURANCE
Fire Insurance is a type of insurance which provides cover for loss or damage caused…
LIFE ASSURANCE
Life Assurance is one important branch of insurance which is taken as a protection against…
MARINE INSURANCE
Marine insurance is a branch of insurance which covers losses or liabilities relating to ship…
TYPES OF INSURANCE
There are various risks which a business should Insure against. These constitute the various types…
DEFINITION OF INSURANCE AND ASSURANCE
Insurance can be defined as an agreement whereby one party promises to indemnify or pay…