MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the definition of...
COMMERCE
Advertising can be defined as any paid form of non-personal communication which is directed to the customers...
Marketing consists of the performance of business activities that direct the flow of goods and services from...
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist...
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of...
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives...
Price is the money consideration for goods and services, i.e ., the exchange value, whereas price mix...
Place mix is concerned with the distribution of goods and services to the consumers at the required...
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial...
Sales promotion can be defined as any activity that is used to stimulate sales of a product....
