CAPITAL
MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the definition of capital. These are the accountant point of view and the economist point of Continue Reading
BASIC CONCEPTS OF ADVERTISING
Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, Continue Reading
TYPES OF MARKET
Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and Continue Reading
MARKET RESEARCH AND MARKETING CONCEPT
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist it in expanding its output and the marketing of its product. It is Continue Reading
ELEMENTS OF MARKETING MIX
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable Continue Reading
PRODUCT MIX
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives from a purchase, e.g. sugar. It can be an idea, service or goods. Continue Reading
PRICE MIX
Price is the money consideration for goods and services, i.e ., the exchange value, whereas price mix is the placing of price on a particular product that will suit the Continue Reading
PLACE MIX
Place mix is concerned with the distribution of goods and services to the consumers at the required place. The components are selecting and managing the middlemen, choice of channel, establishment Continue Reading
PUBLICITY, PUBLIC RELATIONS AND PRODUCT DIFFERENTIATION
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial material without cost to the sponsor in the press, on radio or television Continue Reading
SALES PROMOTION
Sales promotion can be defined as any activity that is used to stimulate sales of a product. It is a special promotion technique designed to encourage brand patronage. Sales promotion Continue Reading