COMMERCE

  • CAPITAL
    COMMERCE

    CAPITAL

    MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the definition of capital. These are the accountant point of view and the economist point of view. The Accountant Point of View: Accountants…

  • BASIC CONCEPTS OF ADVERTISING
    COMMERCE

    BASIC CONCEPTS OF ADVERTISING

    Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, services and ideas. It is a branch…

  • TYPES OF MARKET
    COMMERCE

    TYPES OF MARKET

    Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and accomplish the company’s objectives. It encompasses all…

  • ELEMENTS OF MARKETING MIX
    COMMERCE

    ELEMENTS OF MARKETING MIX

    Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable variables such as, product, price, distribution place…

  • PRODUCT MIX
    COMMERCE

    PRODUCT MIX

    A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives from a purchase, e.g. sugar. It can be an idea, service or goods. Products can fall into two categories:  …

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