Marketing consists of the performance of business activities that direct the flow of goods and services from...
Day: September 3, 2022
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist...
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of...
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives...
Price is the money consideration for goods and services, i.e ., the exchange value, whereas price mix...
Place mix is concerned with the distribution of goods and services to the consumers at the required...
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial...
Sales promotion can be defined as any activity that is used to stimulate sales of a product....
Personal selling involves the direct personal contact of sellers with the potential buyers with view to making...
Promotion mix deals with the communication aspect. The purpose is to make the goods and services known...
Packaging involves the development of a container and a graphic design for a product. A package can...
