An earthquake is defined as a violent tremor in the earth’s crust which sends...
Month: September 2022
MEANING OF CAPITAL Two schools of thought or views appear to hold sway in...
Advertising can be defined as any paid form of non-personal communication which is directed...
Marketing consists of the performance of business activities that direct the flow of goods...
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in...
Marketing mix is a collection of controllable factors that can be used to influence...
A product may be defined as a bundle of physical and psychological satisfaction that...
Price is the money consideration for goods and services, i.e ., the exchange value,...
Place mix is concerned with the distribution of goods and services to the consumers...
Publicity Publicity may be defined as news about products or companies, appearing in the...
Sales promotion can be defined as any activity that is used to stimulate sales...
Personal selling involves the direct personal contact of sellers with the potential buyers with...
Promotion mix deals with the communication aspect. The purpose is to make the goods...
Packaging involves the development of a container and a graphic design for a product....
Liquidation is the process of winding up or bringing a company to an end,...
Merger is the coming together or amalgamation of two or more firms to form...
A company can be defined as a legal person or entity created by the...
MEANING OF COMMERCIAL DOCUMENTS Commercial documents are official papers which facilitate the act of...
Water transport is the means of conveying goods and people from one place to...
Transport by air is the system of moving goods and passengers through the air...
Transport by pipeline is a system of transporting gasses and liquid products from one...
Transport by land is the means of conveying goods and passengers from one place...