SALESMANSHIP
CORPORATE BUYING BEHAVIOR
Corporate buying behavior refers to the purchasing decisions made by organizations and businesses when acquiring goods and services for their operations. Meaning of Corporate/industrial buyer A corporate/industrial buyer refers to an individual or organization that purchases goods or services…
FUNCTIONS OF A SALESMAN
The functions of a salesman towards customers The functions of a salesman towards customers are multifaceted and essential for the success of any business. Some of the key functions of a salesman towards customers include: Product Knowledge: One of the…
CHARACTERISTICS OF A SALESMAN
A successful salesman possesses a combination of key characteristics that enable them to excel in their role. These characteristics include motivation, friendliness, confidence, persuasiveness, and politeness. Motivation: Salesmen need to be highly motivated individuals who are driven to achieve their…
MAJOR SALE INFLUENCE
Introduction The Major Sale Influence refers to the factors that influence the buying decision of a customer in a major sale. A major sale typically involves a large financial investment, such as buying a house, a car, or a business.…
TYPES OF SALESMAN
A) Industrial Salesman An industrial salesman is a professional who is responsible for selling industrial products or services to businesses or organizations. They work in a wide range of industries, including manufacturing, engineering, construction, and technology. Industrial salesmen play a…
CAREER OPPORTUNITIES IN SALESMANSHIP
There are many job and career opportunities in salesmanship, as sales is an essential function for most businesses. Here are some examples: Sales Representative: This is a common entry-level position in sales. Sales representatives typically sell products or services to…
SALES MANAGEMENT
Sales management is the process of planning, organizing, directing, and controlling the activities of a sales force to achieve specific sales goals. It involves managing the sales team, developing sales strategies, setting sales targets, monitoring sales performance, and providing guidance…
SALES FORECASTING
Sales forecast refers to the process of estimating future sales of a company’s products or services over a given period of time. This involves analyzing historical sales data, current market trends, customer behavior, and other relevant factors that may impact…
SALESMANSHIP AND MARKETING
Salesmanship and marketing are closely related concepts that work together to promote a company’s products or services and ultimately drive revenue. Salesmanship refers to the art of persuading someone to buy a product or service. It involves engaging with potential…
CONCEPT OF SALESMANSHIP
Basic terms in salesmanship Here are some basic terms in salesmanship and their explanations: Sales: The exchange of goods or services for money or other valuable consideration. Salesmanship: The art and science of selling products or services. Prospects: Potential customers…
INTRODUCTION TO SALESMANSHIP
Definition of salesmanship Salesmanship is the art of persuading and convincing potential customers to purchase a product or service. It involves using effective communication, interpersonal skills, and knowledge of the product or service to build a relationship with the customer,…
