MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the definition of...
Month: September 2022
Advertising can be defined as any paid form of non-personal communication which is directed to the customers...
Marketing consists of the performance of business activities that direct the flow of goods and services from...
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist...
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of...
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives...
Price is the money consideration for goods and services, i.e ., the exchange value, whereas price mix...
Place mix is concerned with the distribution of goods and services to the consumers at the required...
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial...
Sales promotion can be defined as any activity that is used to stimulate sales of a product....
Personal selling involves the direct personal contact of sellers with the potential buyers with view to making...
Promotion mix deals with the communication aspect. The purpose is to make the goods and services known...
Packaging involves the development of a container and a graphic design for a product. A package can...
Liquidation is the process of winding up or bringing a company to an end, i.e ., the...
Merger is the coming together or amalgamation of two or more firms to form one new company....
A company can be defined as a legal person or entity created by the association of a...
MEANING OF COMMERCIAL DOCUMENTS Commercial documents are official papers which facilitate the act of buying and selling...
Water transport is the means of conveying goods and people from one place to another through the...
Transport by air is the system of moving goods and passengers through the air by aeroplanes, helicopters...
Transport by pipeline is a system of transporting gasses and liquid products from one place to another...
Transport by land is the means of conveying goods and passengers from one place to another through...
