THE PART OF AN ADVERTISING LEAFLET THAT INTRODUCES THE MESSAGE OF THE ADVERTISEMENT IS

• A. Margin
• B. Headline ✓
• C. Cut-out
• D. Photograph

The answer to the question is: B. Headline

The headline is a crucial element in advertising as it is the first thing that catches the reader’s attention and conveys the main message of the advertisement.

The headline serves to attract the reader’s attention and encourage them to continue reading the rest of the advertisement. It should be concise, impactful, and relevant to the product or service being promoted. A well-crafted headline can significantly impact the effectiveness of an advertisement by drawing in potential customers and piquing their interest.

In summary, the headline plays a pivotal role in setting the tone for the advertisement and capturing the audience’s attention, making it a key component in successful advertising campaigns.