For a marketer to effectively carry out his social responsibilities and develop the business environment, he is...
MARKETING
A company’s marketing environment is made up of actors and forces that affect the company’s ability to...
A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition,...
To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is,...
Perhaps the most important marketing decision a firm makes is the selection of one or more market...
The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a...
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone,...
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet...
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing...
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by...
KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company,...
At its simplest level, international marketing involves the firm in making one or more marketing mix decisions...
Mineral means a non-living substance that is formed by natural processes and is found on or under...
Because marketing functions require significant expertise, it is often both efficient and effective for an organization to...
A primary product is the least-processed form of a biological material that humans harvest for use. There...
We need different types of goods in our day-to-day life. We may buy some of these items...
Transportation has to do with the movement of products from a source such as a plant, factory,...
Distribution is the process of making a product or service available for use or consumption by a...
Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and...
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales...
Advertising is any form of non- personal communication through the mass media that is paid for by...
Price is the sum or amount of money at which a thing is valued, or the value...
A marketing plan outlines the specific actions you intend to carry out to impress potential customers and...
Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure,...
A market is simply a combination of buyers and sellers. These two groups can meet in a...
Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include...
“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to...
MEANING OF PRODUCT In marketing, a product is anything that can be offered to a market that...
Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of...
Marketing, can be defined as the process communicating the value of a product or service to customers....
