A primary product is the least-processed form of a biological material that humans harvest for use. There is a difference between the raw product, which is all the biomass produced in a given area, and the primary product, which is the biological material humans will harvest and use. For example, a fallen tree is a raw product that, when stripped of its leaves and bark, results in the primary product of round wood. Primary products are then processed to produce secondary products like wood pulp and paper. Other examples of primary products are potatoes, cereals, cotton, and types of forage. Examples of secondary products are kWh of electricity, bread, clothes, beef, and appliances.
All products derived from primary products or other secondary products through a processing sequence applied to a primary product.
CHANNELS FOR MARKETING PRIMARY AND SECONDARY PRODUCTS
Primary products such as yam tubers, cereals, cotton are always being made available at the local markets where people can easily have access to them and meet their immediately needs. This is because the primary products are bought frequently by consumers but not in large quantities because they are non-durable good. In other words they are ‘used up” goods.
In the case of secondary products, some can be made available at the local market while others are always available at food supermarkets.
This is because secondary products are products that are bought often in a routine manner without much thought on regular basis. A typical example are shoes and cloths.
MARKET UNION INVOLVEMENT IN MARKETING
Market union are group of people that are responsible of coordinating and maintaining peace and order in the markets.
Market unions are responsible for the following:
- They are responsible for settlement of disputes through negotiations, joint consultation and voluntary arbitration.
- They prevent market union from exploitation of personal and political interest.
- They request for production of quality goods and services from the manufacturer.
- They also ensure availability of goods and services.
- They enlighten customers about products and services.
- They prevent inter union rivalry and maintaining integrity of trade union movement.
- They facilitate communication between unions and its members.
- They are also responsible for training of members regarding effective leadership.
- They develop positive public opinion regarding unions which will lead to their improved social status.
- They encourage public regarding government plans and policies and to mobilize people’s participation for their effective implementation in society at large.
- To encourage prevention of social evils like nepotism, communalism, castiesm, regionalism, linguism, black marketing, sexual harassment etc.
- Participation in programmes of national development like family planning, afforestation and financial assistance during natural disaster.