DEFINITION OF INSURANCE
Insurance can be seen as a wiseman arrangement of transferring a future loss to someone else by the way of paying a peanut now. It can also be defined as the agreement whereby one party promises to pay (indemnify) another…
DEFINITION OF PROMOTION MIX
Promotion mix deals with the communication aspect. The purpose is to make the goods and services known to prospective customers, i.e ., creation of awareness. It stimulates market interest in the product by determining the relative contributions to be made…
DEFINITION OF A COMPANY
A company can be defined as a legal person or entity created by the association of a number of people in accordance with the law for the purpose of a defined object. Examples of companies in Nigeria include Nestle Foods…
DEFINITION OF INSURANCE AND ASSURANCE
Insurance can be defined as an agreement whereby one party promises to indemnify or pay another party a sum of money in the event of his suffering a specified loss or damages. It can also be defined as a system…
Study Guide
