• CONSUMER CHALLENGES AND RIGHTS
    PRE-VOCATIONAL STUDIES

    CONSUMER CHALLENGES AND RIGHTS

    All person buying or consuming goods and services expects to get the best value for the money spent. He also has some rights and responsibilities over the quality of the goods bought and opportunity to seek redress. It is therefore necessary that consumers should be properly guided in order to manage their financial resources wisely.   Definition of Consumer Consumer is anybody who buys products or services from where it is expected (market) such that the he gets the best from the goods or services paid for. For example a person that subscribes to Global System of Mobile Telecommunication (GSM) for telephone calls should not experience anything like ‘network is…

  • MARKETING MIX
    MARKETING

    MARKETING MIX

    “Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.Marketing mix is often synonymous with the four Ps: price, product, promotion, and place. It simply means Putting the right product in the right place, at the right price, at the right time. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features for example, it must look good and work well. The price must be right. Consumer will need to buy in large number to produce a healthy profit.…

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