COMMERCE
AN ELEMENT OF A VALID CONTRACT IS
A. operation of law B. performance C. breach D. capacity to contract ✓ The element of a valid contract referred to as “capacity to contract” is crucial in ensuring the legality and enforceability ...
THE EXCESS VALUE OF TOTAL ASSETS OVER TOTAL LIABILITIES IS
A. capital owned ✓ B. borrowed capital C. paid-up capital D. paid-up capital The excess value of total assets over total liabilities is known as “capital owned.” This represents the net worth of ...
BASIC CONCEPTS OF ADVERTISING
Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, ...
TYPES OF MARKET
Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and ...
MARKET RESEARCH AND MARKETING CONCEPT
MARKET RESEARCH Market research is the study of consumers' demand by a firm in order to assist it in expanding its output and the marketing of its product. It is ...
ELEMENTS OF MARKETING MIX
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable ...
PRODUCT MIX
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives from a purchase, e.g. sugar. It can be an idea, service or goods ...