BASIC CONCEPTS OF ADVERTISING
Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, ...
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TYPES OF MARKET
Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and ...
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ELEMENTS OF MARKETING MIX
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable ...
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PRODUCT MIX
A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives from a purchase, e.g. sugar. It can be an idea, service or goods ...
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PUBLICITY, PUBLIC RELATIONS AND PRODUCT DIFFERENTIATION
Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial material without cost to the sponsor in the press, on radio or television ...
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SALES PROMOTION
Sales promotion can be defined as any activity that is used to stimulate sales of a product. It is a special promotion technique designed to encourage brand patronage. Sales promotion ...
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