CAPITAL

MEANING OF CAPITAL Two schools of thought or views appear to hold sway in the definition of capital. These are the accountant point of view and the economist point of ...
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BASIC CONCEPTS OF ADVERTISING

Advertising can be defined as any paid form of non-personal communication which is directed to the customers or target audience through various media in order to present and promote products, ...
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TYPES OF MARKET

Marketing consists of the performance of business activities that direct the flow of goods and services from the producer to the consumer or users in order to satisfy customers and ...
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MARKET RESEARCH AND MARKETING CONCEPT

MARKET RESEARCH Market research is the study of consumers' demand by a firm in order to assist it in expanding its output and the marketing of its product. It is ...
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ELEMENTS OF MARKETING MIX

Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable ...
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PRODUCT MIX

A product may be defined as a bundle of physical and psychological satisfaction that a buyer receives from a purchase, e.g. sugar. It can be an idea, service or goods ...
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PRICE MIX

Price is the money consideration for goods and services, i.e ., the exchange value, whereas price mix is the placing of price on a particular product that will suit the ...
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PLACE MIX

Place mix is concerned with the distribution of goods and services to the consumers at the required place. The components are selecting and managing the middlemen, choice of channel, establishment ...
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PUBLICITY, PUBLIC RELATIONS AND PRODUCT DIFFERENTIATION

Publicity Publicity may be defined as news about products or companies, appearing in the form of editorial material without cost to the sponsor in the press, on radio or television ...
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SALES PROMOTION

Sales promotion can be defined as any activity that is used to stimulate sales of a product. It is a special promotion technique designed to encourage brand patronage. Sales promotion ...
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