THE CONCEPT OF BRANDING

THE CONCEPT OF BRANDING

The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller ...
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MARKETING OF SERVICES

MARKETING OF SERVICES

As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling ...
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PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES

PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES

Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge the gap between the manufacturer and the consumer by providing ...
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PLANNING FOR PERSONAL MARKETING OUTLET

PLANNING FOR PERSONAL MARKETING OUTLET

Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organization. Marketing helps organisations in creating value for ...
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APPLICATION OF ICT IN INTERNATIONAL MARKETING

APPLICATION OF ICT IN INTERNATIONAL MARKETING

Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in the 21st century is conditioned by the deep social and ...
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ORGANIZING FOR INTERNATIONAL MARKETING

ORGANIZING FOR INTERNATIONAL MARKETING

KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company, but it also entails risk. Any entrepreneur looking forward to expand into foreign ...
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INTERNATIONAL MARKETING

INTERNATIONAL MARKETING

At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. It is the total system of business activities designed to ...
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MARKETING OF MINERAL PRODUCTS

MARKETING OF MINERAL PRODUCTS

Mineral means a non-living substance that is formed by natural processes and is found on or under the surface of the ground. Mineral product means a product that is derived ...
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FACILITATORS

FACILITATORS

Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose ...
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STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS

STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS

A primary product is the least-processed form of a biological material that humans harvest for use. There is a difference between the raw product, which is all the biomass produced ...
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