MARKETING

MARKETING ETHICS

MARKETING ETHICS

For a marketer to effectively carry out his social responsibilities and develop the business environment, he is to adhere to ...
MARKETING ENVIRONMENT

MARKETING ENVIRONMENT

A company's marketing environment is made up of actors and forces that affect the company's ability to develop and maintain ...
THE CONSUMER DECISION MAKING PROCESS

THE CONSUMER DECISION MAKING PROCESS

A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition, which occurs when ...
BUYING MOTIVES

BUYING MOTIVES

To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is, those factors that ...
MARKET SEGMENTATION

MARKET SEGMENTATION

Perhaps the most important marketing decision a firm makes is the selection of one or more market segments on which ...
THE CONCEPT OF BRANDING

THE CONCEPT OF BRANDING

The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them, ...
MARKETING OF SERVICES

MARKETING OF SERVICES

As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, ...
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES

PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES

Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge ...
PLANNING FOR PERSONAL MARKETING OUTLET

PLANNING FOR PERSONAL MARKETING OUTLET

Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value ...
APPLICATION OF ICT IN INTERNATIONAL MARKETING

APPLICATION OF ICT IN INTERNATIONAL MARKETING

Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in ...
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