MARKETING
A FACTOR TO BE CONSIDERED IRRESPECTIVE OF THE CHOICE OF A MODE OF TRANSPORTING GOODS IS THE
A. Price of the goods. B. Nature of the goods ✓ C. Brand of the goods. D. Packaging of the goods When deciding on the mode of transporting goods, several factors need to ...
A MERCHANDISER IS THE INDIVIDUAL WHO IS RESPONSIBLE FOR THE
A. security of goods in the retail store B. quality control of goods produced C. availability of products at the right position in the retail store ✓ D. advertising of ...
MERCHANDISING IS BEST SUITED FOR
A. Consumer goods ✓ B. primary products C. industrial services D. organizational products Merchandising is a marketing strategy that involves promoting and selling products to customers. It is primarily focused on consumer goods, ...
ONE OF THE RULES THAT GUIDES INTERNATIONAL MARKETING IS
A. import restriction ✓ B. memorandum of association C. company's annual report D. articles of association In the context of international marketing, one of the key rules that guide businesses is import restrictions. Import ...
AN ELEMENT OF THE MARKETING MIX IS
A. Processes B. Place ✓ C. Packaging D. Production Place, also known as distribution, refers to the process of making a product or service available for consumption or use by the target market ...
AN ELEMENT OF THE EXTERNAL MARKETING ENVIRONMENT IS
A. Organizational policy B. Company procedures C. Corporate culture D. Economic indices ✓ Economic indices encompass various economic conditions in the external environment, such as inflation rates, unemployment rates, exchange rates, and interest ...
A REDUCTION IN GENERAL PERSONAL INCOME WHICH LEADS TO A CHANGE IN A COMPANY’S PRICING STRATEGY IS AN ELEMENT OF THE
A. Competitive environment B. Political environment C. Economic environment ✓ D. Technological environment A reduction in general personal income that leads to a change in a company’s pricing strategy is an element of ...
A PRICING STRATEGY IN WHICH THE BUYER AND SELLER BARGAIN TO REACH AN AGREEMENT ON THE PRICE OF A PRODUCT IS
A. Cost-plus B. Haggling ✓ C. Skimming pricing D. Penetration pricing Haggling is the pricing strategy in which the buyer and seller negotiate to reach an agreement on the price of a product ...
MARKETING ETHICS
For a marketer to effectively carry out his social responsibilities and develop the business environment, he is to adhere to certain moral issues in business decision making which are termed ...
MARKETING ENVIRONMENT
A company's marketing environment is made up of actors and forces that affect the company's ability to develop and maintain successful transactions and relationships with its target customers. Various environmental ...
