MARKETING

A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your product and/or service and persuade them to buy the product ...

Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and ...

A market is simply a combination of buyers and sellers. These two groups can meet in a physical place (a shop, for example) or can meet across miles, aided by ...

Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ways that companies, government entities, nonprofit organizations and cities communicate ...

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.Marketing ...

MEANING OF PRODUCT In marketing, a product is anything that can be offered to a market that might satisfy a want or need. A product is good, idea, method, information, ...

Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities of an organisation because no organisation can survive without the ...

Marketing, can be defined as the process communicating the value of a product or service to customers. Marketing is also the process by which companies create customer interest in products ...