• DISTRIBUTION
    MARKETING

    DISTRIBUTION

    Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from the source through a distribution channel, right up to the final customer.   TYPES OF DISTRIBUTION Three types of distribution can be used to make product available to consumers: (1) intensive distribution, (2) selective distribution and (3) exclusive distribution. Intensive distribution: In intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film, and cigarettes where the primary factor influencing…

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