THE MARKETING TERM WHICH REGARDS THE CONSUMER AS KING THAT MUST BE SATISFIED IS

• A. market segmentation
• B. market research
• C. marketing concept ✓
• D. marketing mix

The answer to the question is: C. marketing concept

The marketing term that regards the consumer as king and must be satisfied is the “marketing concept.” The marketing concept is a philosophy that focuses on identifying and meeting the needs and wants of consumers. It emphasizes understanding the target market, delivering superior value to customers, and achieving organizational goals by satisfying customer needs. This approach places the consumer at the center of all marketing activities and recognizes that a business’s success depends on its ability to satisfy customers.

The marketing concept is based on the following key principles:

1. Customer Orientation: The marketing concept prioritizes understanding and meeting the needs of customers. It involves conducting thorough market research to gain insights into consumer preferences, behaviors, and buying patterns.
2. Integrated Marketing: It emphasizes integrating all marketing activities to deliver a coherent and consistent message to consumers. This includes aligning product development, pricing, distribution, and promotional strategies with customer needs.
3. Long-Term Focus: The marketing concept advocates for building long-term relationships with customers by consistently delivering value and satisfaction. It recognizes that customer retention is crucial for sustained business success.
4. Profitability through Customer Satisfaction: The marketing concept asserts that by satisfying customer needs, businesses can achieve their financial objectives. It emphasizes that customer satisfaction leads to repeat purchases, positive word-of-mouth, and ultimately, profitability.
5. Societal Orientation: In addition to meeting individual customer needs, the marketing concept acknowledges the importance of considering broader societal welfare. It encourages businesses to be socially responsible and ethical in their marketing practices.

The marketing concept represents a fundamental shift from earlier production-oriented and sales-oriented approaches to marketing. Instead of focusing solely on producing goods or aggressively selling products, the marketing concept places paramount importance on understanding and fulfilling customer needs.