• SALESMANSHIP AND MARKETING
    SALESMANSHIP

    SALESMANSHIP AND MARKETING

    Salesmanship and marketing are closely related concepts that work together to promote a company’s products or services and ultimately drive revenue. Salesmanship refers to the art of persuading someone to buy a product or service. It involves…

  • MARKETING ETHICS
    MARKETING

    MARKETING ETHICS

    For a marketer to effectively carry out his social responsibilities and develop the business environment, he is to adhere to certain moral issues in business decision making which are termed marketing ethics. The dangers inherent in the…

  • MARKETING ENVIRONMENT
    MARKETING

    MARKETING ENVIRONMENT

    A company’s marketing environment is made up of actors and forces that affect the company’s ability to develop and maintain successful transactions and relationships with its target customers. Various environmental forces influence an organization’s marketing system. Some…

  • THE CONSUMER DECISION MAKING PROCESS
    MARKETING

    THE CONSUMER DECISION MAKING PROCESS

    A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition, which occurs when the consumer perceives a need and becomes motivated to solve the problem. The problem recognition stage initiates…

  • BUYING MOTIVES
    MARKETING

    BUYING MOTIVES

    To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is, those factors that compel a consumer to buy a particular brand. This because they are aware that consumers do not…