THE MARKETING TERM WHICH REGARDS THE CONSUMER AS KING THAT MUST BE SATISFIED IS
A. market segmentation B. market research C. marketing concept ✓ D. marketing mix The answer to the question is: C. marketing concept The marketing term that regards the consumer as king and must be satisfied is the “marketing concept.” The marketing concept is a…
SALESMANSHIP AND MARKETING
Salesmanship and marketing are closely related concepts that work together to promote a company’s products or services and ultimately drive revenue. Salesmanship refers to the art of persuading someone to buy a product or service. It involves engaging with potential…
MARKETING ETHICS
For a marketer to effectively carry out his social responsibilities and develop the business environment, he is to adhere to certain moral issues in business decision making which are termed marketing ethics. The dangers inherent in the neglect of social…
MARKETING ENVIRONMENT
A company’s marketing environment is made up of actors and forces that affect the company’s ability to develop and maintain successful transactions and relationships with its target customers. Various environmental forces influence an organization’s marketing system. Some are external to…
THE CONSUMER DECISION MAKING PROCESS
A) PROBLEM RECOGNITION Figure shows that the first stage in the consumer decision-making process is problem recognition, which occurs when the consumer perceives a need and becomes motivated to solve the problem. The problem recognition stage initiates the subsequent decision…
BUYING MOTIVES
To better understand the reasons underlying consumer purchases, marketers devote considerable attention to examining buying motives-that is, those factors that compel a consumer to buy a particular brand. This because they are aware that consumers do not buy products. Instead…
MARKET SEGMENTATION
Perhaps the most important marketing decision a firm makes is the selection of one or more market segments on which to focus. A market segment is a portion of larger market whose needs differ somewhat from the larger market. Since…
MARKET RESEARCH AND MARKETING CONCEPT
MARKET RESEARCH Market research is the study of consumers’ demand by a firm in order to assist it in expanding its output and the marketing of its product. It is the systematic and objective search for and the analysis of…
ELEMENTS OF MARKETING MIX
Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers. In other words, marketing mix is a combination of controllable variables such as, product, price, distribution place and promotion which…
MARKETING OF AGRICULTURAL PRODUCE
Agricultural marketing are the activities involved in the flow of goods and services from the producers (farmers) to the final consumers. In other words, agricultural marketing involves all the activities required to move farm produce from the producers (farmers) to…
THE CONCEPT OF BRANDING
The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those…
MARKETING OF SERVICES
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling a car, writing a cheque or sending clothes to the…
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge the gap between the manufacturer and the consumer by providing total marketing solutions to their clients. They purchase goods from…
PLANNING FOR PERSONAL MARKETING OUTLET
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organization. Marketing helps organisations in creating value for better understanding of the needs of its customers and providing…
APPLICATION OF ICT IN INTERNATIONAL MARKETING
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in the 21st century is conditioned by the deep social and cultural changes that we are going through at the end…
ORGANIZING FOR INTERNATIONAL MARKETING
KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company, but it also entails risk. Any entrepreneur looking forward to expand into foreign markets must first gather information, prepare an export plan and…
INTERNATIONAL MARKETING
At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. It is the total system of business activities designed to plan, price, promote and distribute goods and services to potential…
FACILITATORS
Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose sole or primary responsibility is to handle marketing functions. In…
PROMOTION
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or services. Promotion is no longer enough for a business to…
MARKETING PLANNING PROCESS AND RESEARCH
A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your product and/or service and persuade them to buy the product and/or services you offer. A marketing plan may be developed…
CONSUMER AND ORGANIZATIONAL BEHAVIOUR
Consumer behaviour is the study of individuals,groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and…
MARKETING ACTIVITIES
Marketing activities also include behind the scenes tasks, like market research and planning. These marketing activities include all the various ways that companies, government entities, nonprofit organizations and cities communicate the intended message. Marketing activities are the actions that ultimately…
MARKETING MIX
“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.Marketing mix is often synonymous with the four Ps: price, product,…
MARKETING CONCEPTS
Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities of an organisation because no organisation can survive without the continued patronage of its consumers. This philosophy regards a genuine…
INTRODUCTION TO MARKETING
Marketing, can be defined as the process communicating the value of a product or service to customers. Marketing is also the process by which companies create customer interest in products or services. It is an integrated process through which companies…
Study Guide
