A SOURCE OF PRIMARY DATA FOR MARKETING RESEARCH IS

• A. inventory report
• B. customer’s feedback ✓
• C. marketing budget
• D. sales report

Customer feedback is a valuable source of primary data that provides insights into customer preferences, satisfaction levels, and purchasing behavior. By collecting and analyzing customer feedback, businesses can make informed decisions to improve their products, services, and overall customer experience.

In other words, Customer feedback is a valuable source of primary data for marketing research. It involves gathering information directly from customers regarding their experiences, opinions, and suggestions related to a product or service. This feedback can be collected through surveys, interviews, focus groups, social media interactions, and other communication channels. Analyzing customer feedback helps businesses understand customer needs, identify areas for improvement, and make informed decisions to enhance their products or services.