SALES PROMOTION
Sales promotion can be defined as any activity that is used to stimulate sales of a product. It is a special promotion technique designed to encourage brand patronage. Sales promotion may be directed at customers in the form of consumer…
DEFINITION OF PROMOTION MIX
Promotion mix deals with the communication aspect. The purpose is to make the goods and services known to prospective customers, i.e ., creation of awareness. It stimulates market interest in the product by determining the relative contributions to be made…
PROMOTION
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or services. Promotion is no longer enough for a business to…
Study Guide
