MARKETING

AN ELEMENT OF THE MARKETING MIX IS

  • A. Processes
  • B. Place ✓
  • C. Packaging
  • D. Production

 

Place, also known as distribution, refers to the process of making a product or service available for consumption or use by the target market. It involves decisions related to the distribution channels, logistics, and location of sales outlets. The goal of the place element in the marketing mix is to ensure that the product reaches the right customers at the right time and place.

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