A MERCHANDISER IS THE INDIVIDUAL WHO IS RESPONSIBLE FOR THE

• A. security of goods in the retail store
• B. quality control of goods produced
• C. availability of products at the right position in the retail store ✓
• D. advertising of products on television

A merchandiser is primarily responsible for ensuring that products are available at the right position in a retail store. This involves strategically planning and managing the placement of products to maximize sales and customer satisfaction. Merchandisers work closely with retail managers, buyers, and suppliers to coordinate product displays, promotions, and pricing strategies.

Key Responsibilities of a Merchandiser:

1. Product Placement: Merchandisers decide where and how products should be displayed in the store to attract customers and drive sales. They consider factors such as product visibility, accessibility, and consumer behavior when determining the optimal placement.
2. Inventory Management: Merchandisers monitor inventory levels to ensure that products are adequately stocked on shelves. They track sales data, analyze trends, and forecast demand to prevent stockouts or overstock situations.
3. Visual Merchandising: Merchandisers are involved in creating visually appealing displays that showcase products effectively. They use design principles, lighting techniques, and signage to enhance the overall shopping experience for customers.
4. Promotions and Pricing: Merchandisers collaborate with marketing teams to plan promotional campaigns and pricing strategies. They may recommend discounts, special offers, or bundling options to increase sales and clear excess inventory.
5. Market Research: Merchandisers conduct market research to stay informed about industry trends, competitor activities, and consumer preferences. This information helps them make informed decisions about product selection and positioning.

In summary, a merchandiser plays a crucial role in optimizing product availability and presentation within a retail environment to drive sales and meet customer demands effectively.