• MARKETING CONCEPTS
    MARKETING

    MARKETING CONCEPTS

    Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities of an organisation because no organisation can survive without the continued patronage of its consumers. This philosophy regards a genuine concern for consumer welfare (Consumer Orientation) and the adequate fulfillment of his needs (consumer satisfaction) as the most dependent paths to the realization of an organisation short and long term goals. The act of marketing has undergone a metamorphosis over time. It has evolved from the production to the selling stage and to the consumer orientation stage and indeed it is evolving in some organisation to the consumerism and social…

  • MEANING AND CONCEPT OF HISTORY
    WORLD HISTORY

    MEANING AND CONCEPT OF HISTORY

    History is commonly referred to as the record and narrative description of past events; it is also defined as the study of events of the past leading to the present and anticipating the future. The study of history is an attempt to reconstruct such events that happened in the past. History covers everything about the activities of man, in any environment, all over the world from the ancient time to the present. This includes relating with his fellow man, the natural environment and the economic, political, social and religious activities he engaged in the past. This is why we study the political, economic, social and religious activities of man in…

  • BASIC CONCEPTS OF GEOGRAPHIC INFORMATION SYSTEMS (GIS)
    PRACTICAL GEOGRAPHY

    BASIC CONCEPTS OF GEOGRAPHIC INFORMATION SYSTEMS (GIS)

    A Geographic Information System (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. In other words, GIS describes any information system that integrates stores, edits, analyses, shares and displays geographic information for informing decision making. A GIS can be described as a system that provides spatial data entry, management and retrieval, analysis and visualization functions. GIS applications are tools that allow users to create interactive queries (user-created searches), analyze spatial information, edit data in maps and present the results of all these operations. The acronym GIS is sometimes used for Geographical Information Science or Geospatial Information Studies to refer to the…

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