MARKETING OF SERVICES
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, catching a bus, visiting the dentist, posting a letter, getting a haircut, refuelling a car, writing a cheque or sending clothes to the…
PURCHASE, SUPPLIES AND MERCHANDISING OF GOODS AND SERVICES
Marketing business is all about purchasing goods from manufacturer and making them available to consumers. Marketing outlet exist to bridge the gap between the manufacturer and the consumer by providing total marketing solutions to their clients. They purchase goods from…
PLANNING FOR PERSONAL MARKETING OUTLET
Marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organization. Marketing helps organisations in creating value for better understanding of the needs of its customers and providing…
APPLICATION OF ICT IN INTERNATIONAL MARKETING
Marketing is a very broad ranging discipline which is undergoing radical changes. The approach is adopted by Marketing managers in the 21st century is conditioned by the deep social and cultural changes that we are going through at the end…
ORGANIZING FOR INTERNATIONAL MARKETING
KEY APPROACHES TO ENTERING INTERNATIONAL MARKET International marketing can be a great way to grow a company, but it also entails risk. Any entrepreneur looking forward to expand into foreign markets must first gather information, prepare an export plan and…
THE JUDICIARY
The judiciary constitutes the arm of government that interprets the law of the state and applies the existing law to individual cases. In any modern state, the liberty of individuals depends upon the fairness of the courts in providing protection…
THE EXECUTIVE
The executive arm of government is the organ responsible for policy making and implementation of policies and laws made in the country. The executive arm of government is the same with administration or cabinet, the president or prime minister of…
THE CELL AND ITS ENVIRONMENT
DIFFUSION Diffusion is defined as the process by which molecules or ions of a substance (i.e. gases and liquids) move from a region of high concentration to a region of low concentration until they are evenly distributed. The substance involved…
INFLATION AND DEFLATION
Inflation may be defined as a persistent rise in the general price level of goods and services. Inflation occurs when the volume of purchases is permanently running ahead of production, with too much money in circulation chasing too few goods.…
INTERNATIONAL MARKETING
At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. It is the total system of business activities designed to plan, price, promote and distribute goods and services to potential…
THE LEGISLATURE
The major function of the legislature as one of the organs of government is law making. It is also the centre of discussions about policies, programmes and ideas and the place where important decisions are made. The legislature is often…
THE BIRTH, BAPTISM AND TEMPTATION OF JESUS
The Birth -Matthew 1:18-25; Luke 1:26-38; 2:1-40 The account of the birth of Jesus is narrated by only Matthew and Luke; and both differ to an extent. We shall dwell on both in this first section of this chapter. …
PUNISHMENT FOR ISRAEL
Punishment can be termed the suffering imposed on result of their wrong-doing. Hope on the other hand is what one, expects desires, which will eventually come in spite of obstacles. Punishment and hope are two parallel lines which do not…
EVOLUTION
Organic evolution is defined as the sum total of adaptive changes from pre-existing or old form that have taken place over a long time, resulting in diversity of forms, structures and functions among organisms. The concept behind organic evolution is…
MARKETING OF MINERAL PRODUCTS
Mineral means a non-living substance that is formed by natural processes and is found on or under the surface of the ground. Mineral product means a product that is derived from a mineral or group of minerals The salt that…
FACILITATORS
Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose sole or primary responsibility is to handle marketing functions. In…
STRUCTURES AND MARKET UNION INVOLVEMENT FOR SALES OF GOODS
A primary product is the least-processed form of a biological material that humans harvest for use. There is a difference between the raw product, which is all the biomass produced in a given area, and the primary product, which is…
WAREHOUSING
We need different types of goods in our day-to-day life. We may buy some of these items in bulk and store them in our house. Similarly, businessmen also need a variety of goods for their use. Some of them may…
THE HOLINESS OF GOD
Isaiah 1:10-20; 6:1-7 The meaning of “holiness” in the bible context is ‘spotless’ or ‘blameless’. God is holy and nothing unholy has any communion with Him. To be holy is not something abstract or mundane. It is real and practicable.…
POWER AND AUTHORITY
POWER Power is the capacity to affect another’s behaviour by the threat of sanction. The sanctions may be negative or positive. Thus, a political leader may have the ability to control the actions of others by promising those who support…
INSTRUMENTS OF BUSINESS FINANCE
Instrument of business finance also called Financial Instrument is a physical or electronic document that has intrinsic monetary value or transfers value. For example, cash is a financial instrument. Listed and unlisted securities, loans, insurance policies, interests ina partnership, and…
LABOUR MARKET
Labour can be defined as all human efforts of any kind, either skilled or unskilled, mental or manual, directed towards the production of goods and services. Market on the other hand is defined as a place or any means of…
CELL AS A LIVING UNIT OF AN ORGANISM
The cell is defined as the structural and functional unit of a living organism. In other words, the cell is the simplest, the smallest and basic unit of life. All living things (plants and animals) are made of cells. The…
TRANSPORTATION
Transportation has to do with the movement of products from a source such as a plant, factory, or workshop to a destination such as a warehouse, customer, or retail store. Transportation may take place via air, water, rail, road, pipeline,…
OLIGARCHY
Oligarchy is a form of government that places political power in the hands of a few people. Forms of Oligarchy Authoritarianism: Authoritarianism may be defined as a form of government in which the subjects are expected or compelled to…
NAZISM
Nazism may be defined as a form of government in which the state has a total control over the cultural, social, economic and political activities of the people with their fundamental rights being denied. In this system, law is seen…
TOTALITARIANISM
Totalitarianism is defined as a form of government in which the state has absolute control of everything, including all aspects of the citizens’ life. In this form of government, law is seen as a product of the will of the…
FEUDALISM
Feudalism can be defined as the identification of landed property with sovereignty – sovereignty over a parcel of land which becomes a private hereditary possession and an asset to the family. The king on receiving his fief or feud (feudalism)…
DISTRIBUTION
Distribution is the process of making a product or service available for use or consumption by a producer or business provider. It is the movement of goods and services from the source through a distribution channel, right up to the…
JESUS TEACHING ABOUT HIMSELF
JESUS AS THE LAMB OF GOD (John 1:29 -34) As John the Baptist was baptising people at river Jordan, Jesus came to him to be baptised. John later identified him and said, “Behold the Lamb of God who takes away…
COMMUNISM
Communism may be defined as a political and economic system in which the community through the common ownership, collectively controls all the means of production of goods and services, exchange and distribution. Similarly, there is the abolition of class oppression…
SOCIALISM
Socialism can be defined as a social, political and economic system in which the state owns and controls the means of production, exchange and distribution of goods and services. The main aim of socialism is to ensure equal distribution of…
MERCHANDISING
Merchandise means goods bought and sold or trading of goods. Merchandising is an activity of selling and promoting particular goods. Merchandising is a branch of marketing theory and practice concerned with maximizing product sales by designing, packaging, pricing, and displaying…
DIVINE LOVE
The Love of God -Hosea 1, 2, 3 and 4 A lot of similarities exist between Amos and Hosea in terms of what they preached or prophesied against. Hosea prophesied in the Northern Kingdom and his message was against immorality,…
SOCIAL JUSTICE AND TRUE RELIGION
Social Justice -Amos 2:6-8; 4; 5:1-20; 7:10-17; 8:1-14 At the time Amos prophesied in Israel, his focus was on two aspects of Israel’s life: Social justice and true religion. The true worship of God had given way to immorality and…
CAPITALISM
Capitalism can be defined as an economic system in which the means of production, exchange and distribution of goods and services are in the hands of private persons, providing or borrowing the necessary capital and taking the profits after all…
BASIC ECONOMIC PROBLEMS OF SOCIETY
Basic economic problems refer to the problems people encounter in the society while attempting to satisfy their numerous wants with the limited resources available to them. These basic economic problems of society include what to produce, how to produce, for…
ORGANISATION OF LIFE
All living things are highly organised. This organisation occurs in levels. The simplest structures are found at the lowest levels and they interact to build up more complex structures at the next level and so on. Levels of Organisation…
PROMOTION
Promotion is an element of marketing mix. It consist of all communication efforts aimed at generating sales and or building a favourable attitude for an organisation and its goods or services. Promotion is no longer enough for a business to…
ADVERTISING
Advertising is any form of non- personal communication through the mass media that is paid for by an identified sponsor. It is a kind of media used to inform people about an idea, product, or service. Advertising can also be…
JONAH AS A MESSENGER
Jonah 1:1-17; 2:1-10 God sent Jonah to the city of Nineveh (capital of Assyria) to preach to them so they will forsake their evil ways and turn to God. If they repent, the Lord is ready to forgive them, otherwise…
FAITH IN GOD
Faith and Courage – Daniel 3:1-30 Faith and trust are interchangeable. Both imply confidence in God’s ability to solve any problem one encounters, abandoning self-interest, self-reliance, arrogance, pride and self trust. Faith implies firmness in one’s confidence in God in…
GOVERNMENT AS AN INSTITUTION
Government as an institution of the state may be defined as a machinery established by the state to organise the state, manage its affairs and administer its functions and duties. It is also seen as a machinery through which the…
BASIC CONCEPTS OF ECONOMICS
The subject Economics has no specific definition. It has been defined in many ways by various economists as a social science which studies human beings and their behaviour. Some of the definitions given by some of the experts in the…
PRICING
Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which something is bought or sold, or offered for sale; equivalent…
CONCERN FOR ONE’S NATION
The Condition of The Nation – 2 Kings 24; 25:1-17 A nation at times undergoes some difficult periods. It may be political, economic or social. People that love their nation identify themselves with these problems and offer possible solutions to…
BIOLOGY AS AN INQUIRY IN SCIENCE
Definition of Science and Biology Science is defined as a systematic process of making enquiry about the living and non-living things in our environment. Human beings have always been so curious to know more about the existence of things around…
MARKETING PLANNING PROCESS AND RESEARCH
A marketing plan outlines the specific actions you intend to carry out to impress potential customers and clients of your product and/or service and persuade them to buy the product and/or services you offer. A marketing plan may be developed…
CASE
In English, case refers to (the change in) the position or form of a noun (or pronoun) that indicates the grammatical relationship of the noun (or pronoun) to other words in the sentence. When a noun initiates an action, it…
KING JOSIAH’S REFORMS
2 Kings 22; 23: 1-30 Josiah was the grand-son of King Manasseh of Judah, a king who was notorious for his introduction of many other religious beliefs and doctrines into the orthodox mode of worship. Manasseh was succeeded by Amon…
Study Guide
